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Marketing research : , an applied orientation /
by
Malhotra, Naresh K.,
Publication:
New York, NY : Pearson, 2020 . 882 p. ; 29 cm.
Date:
2020
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AUM Main Library (1),
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Brown, Tom J.
Churchill, Gilbert A...
Gates, Roger H.,
Lindgreen, Adam.
McDaniel, Carl D.
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Express exec. ;
Sage library in mark...
The McGraw-Hill mark...
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Marketing
Marketing research
Marketing research.
Qualitative research...
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